The Background
Barnfield College is a multi-location College based in Luton and the surrounding area. It offers a wide range of Full Time and Part Time courses for local and national students.
The Objectives
The website needed a substantial redevelopment to be more appealing, easier to use and to portray a more unified College that had over 5 different locations throughout the Luton area.
The new website also needed to meet accessibility standards and have a content management system to allow the Barnfield College webmaster to update content inhouse.
The Strategy
Following consultation with the College the main target audience was defined as young people aged 16-25. From our previous work with this age group we know they generally prefer colourful, un-cluttered design and representative images.
We wanted to bring the website alive and also make it different to other College websites which tend to look cluttered and samey. Various design ideas were produced and tested on young people before deciding on the final design.
The Solution
The home page is designed to have impact with images of young people that alternate and are accompanied by aspirational slogans. The home page is clearly branded and navigation is extremely simple allowing browsers to find information quickly.
The content pages again follow a simple two column format with navigation tools built in. Using Datadrum’s easy to use, content management system the College is able to edit all content pages inhouse and keep the site up to date quickly and cost effectively.