Datadrum were commissioned by Lyndon Green Marketing to create a new brand identity for the North Norfolk Housing Association. Following brand workshops, the name Victory Housing Trust was selected, then Datadrum designed several brand logo concepts for feedback from the focus group. Working with the client, we grew the chosen concept into something tangible that the client felt comfortable with; something that their clients could trust and have an affinity with across all marketing communications.
Once the brand logo was agreed, we then turned our attention to application and produced a series of concise branding guidelines, while still allowing the flexibility to adapt to all uses. We applied these guidelines to literature, stationery and signage allowing various versions for different uses.
