Hiltfields Ltd drizzling sauces have probably graced some of the finest meals you and we have eaten. Hiltfields Ltd found DataDrum through the website we designed for Delia’s Canary Catering (Norwich City FC) and wanted a website and help with their general marketing. Their main market is the ready meal producer to mainstream supermarkets such as M&S. Here’s what we did and are doing!
- Design and build of a new website with customer content management and on-going search engine optimisation and pay-per-click advertising.
- A low-run, digitally printed, matt laminated brochure with new branding concepts in an unusual size which was posted in transparent plastic envelope to save high cost envelopes/postage and create maximum interest when it hit desks.
- An annual wall planner echoing the website and brochure but in a style that anyone would be proud to display on their wall.
We suggested a European approach to the website as translations are low cost and easy to flag-up on any site. With the state of the pound they are in a very strong position to export! We took the approach of strong imagery and demonstrating their ability to produce exciting tastes and recipes ready for market in an exceptional timeframe. They really can produce any recipe required so we suggested sending unsolicited samples to selected potential customers complete with Kettle crisps to use as dips! The website has many pages optimised for specific product items such as Dip Pots to achieve high Google rankings.
The proof of any marketing activity is sales and profitability. Hiltfields Ltd are experiencing increased enquiries which are already turning into greater sales. But of course, marketing is but one element of the mix/recipe! Investment in technology, people such as their team of food technologists and a wealth of food knowledge and experience are all essential elements of their success – but every element in any business needs to be assessed from its marketing viewpoint and effectiveness in that all important sales mix.
