Creative Marketing Agency, DataDrum, have achieved a 30% growth in demand for their EasyDrum email marketing package which allows companies to produce and send branded emails. Over 40 clients have signed up for the service over the past 12 months including The Department of Health, Bell & Webster, Eurotek, Norwich City FC, Girl Guiding Anglia, British Trust for Ornithology and The Royal Bank of Scotland.
“EasyDrum has been hugely successful for us over the past 12 months as clients seek cost effective and measurable methods of marketing. Email marketing is growing every month as companies realise its potential and customers are more willing to receive them.” states Mark Ellaway, Commercial Director at DataDrum.
DataDrum’s success in this area is attributed to the quality of its EasyDrum product and the support provided. Mark Ellaway, Datadrum, “EasyDrum is simple to set up and use. Clients love it because its so easy to create and send a dynamic, eye catching email and then view the tracking statistics.”
A recent GAP study by the Direct Marketing Association has shown that email marketing is set to grow further this year with consumers preferring to receive emails over other direct marketing channels such as direct mail, so DataDrum is set to continue its growth of EasyDrum.
