- 70% of website visitors arrive from search engines
- 60% of these use Google
- 84% don’t go past page 1 of Google results
If your website does not make it on page one of Google then you are missing out on the huge business opportunities the internet offers. It is vital that your website is optimised for search engines. Our approach to Search Engine Optimisation (SEO) starts from the beginning of the web design process. We build SEO in at the beginning of all web architecture rather than tagging it on at the end as an afterthought. If you already have a website then we can analyse and improve its performance.
DrumSearch is the SEO product from DataDrum that improves the ranking of websites on the top search engines.
Our approach includes:
1. Keyword and competitor analysis
Keywords and phrases are what people type into Google to find the products or information they are seeking. We comprehensively research key popularity and attractiveness and how your competitors are optimising their websites.
2. On-site and on-page optimisation
Websites are ranked for their relevance against the key words used. Armed with the data from the keyword analysis we optimise your website for the key words and phrases. Site maps and relevant content are also added to ensure that your site is easy to index for search engines.
3. Search engines, directories and links.
The next stage is to ensure your domain is submitted to all the key search engines and directories. One of the ways Google ranks websites is if they have good quality inbound links. We ensure your website is registered in the best relevant directories and build links with suitable websites.
4. Social optimisation
The growth in social media provides opportunities to generate publicity through websites such as Facebook and Twitter. We can help you take advantage of this development by producing and promoting content that people will want to link to, these inbound links can help to boost your search engine ranking.
5. Local search optimisation
Google Maps allows small businesses to market themselves on Google searches on a geographic basis. We can set up your website to take advantage of this.
6. Pay Per Click (PPC)
Pay Per Click is the sponsored, paid for links on Google pages. PPC campaigns are useful for new websites that haven’t achieved a high ranking yet or specific product campaigns. DataDrum can advise and run PPC campaigns for you. We work with you to develop ad copy, benefits, key words, campaign management and creating effective landing pages to maximise sale/response rates.
7. Ongoing SEO
SEO is a continuous activity required for your website to achieve and maintain high rankings. We can provide regular performance reports through the use of Google Analytics to show where your website is performing well and where improvements need to be made.
For more information:
- Contact Mark Ellaway on 01603 484484 or mark@datadrum.co.uk
- Apply for a free SEO audit
- Have a look at our search engine optimisation case studies
