Email has become a significant part everyday life, people in the UK receive an average of 32 emails per day [1]. It has also become a powerful marketing tool.
Email marketing, also known as email newsletters, is a great way of staying in touch with your audience. The key advantages of email over traditional direct mail are:
- Control
Using email marketing software, you can create and manage your own email campaigns whenever you like - Immediate
From a template, you can build and start sending an email within an hour - Targeted
Mailing lists make it easy to send emails to specific groups - Measurable
Emails can be tracked to show information such as how many were opened and which links were clicked - Cost effective
A typical email marketing package has a one-off set up fee and then you pay per email. Depending on your needs this is usually around 1 to 2 pence per mail.
Email marketing can be used to for newsletters, to promote new products, promotions, offers, events, services, conduct surveys or anything else that you can think of.
If you already use email marketing, we have produced the Datadrum Guide to Successful Email Marketing which you may find useful.
If you do not currently use email marketing, please feel free to contact us and discuss how it could benefit to your organisation. We offer varying levels of email marketing solutions to suit everyone, so will be able to advise what is best for you.
For more information please call Mark Ellaway on 01603 484484, use our online enquiry form, or see what we have done for other people in the email marketing drumfolio.
[1] Source: Caslon Analytics