Q Lawns had a requirement to relaunch their Enviromat website. Enviromat is a green roof, combined synthetic / natural sedum matting product that creates a healthy, nature friendly environment in urban and garden areas.
The brief was to redesign the website to appeal to consumers at the higher end of the market at the same time making it easy to navigate and buy online. The new website includes everything the customer needs to know about sedum roofs including a downloadable installation guide, where they can use Enviromat, picture gallery and an online purchasing facility.
To drive more traffic to the website, optimising the website for search engines was vital. Datadrum carried out key word research to identify the most appropriate search words to build into the site.
Email data capture is included along with Easydrum, Datadrum’s email marketing solution. This allows Q lawns to send out Enviromat branded emails to their email database to drive more traffic to the website.
Q Lawns are able to easily and regularly update the website through Datadrum’s Content Management System. This enables them to easily edit text and add new images and downloads such as PDFs.
See the results for yourself at www.enviromat.co.uk.