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New brand and website for DLS Experience

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Norwich based business, The DLS Experience, is the brain child of Doug Scroggins, a successful life and business coach.

Doug asked DataDrum to first design a brand logo for his business and then design and build a website. Design concepts flowed back and forth until eventually we cracked it and delivered a brand logo that everyone loved. Sometimes the design process is difficult but our creative team always produce the goods.

The DLS Experience

Next followed the web design. The site had to appeal to businesses and individuals on many levels each with their own needs. Our web design process starts with defining what the site objective is, who the audience is, what information do they require and what do we want them to do? Because its a wide audience we kept the design simple with clear, key messages and a layout that allows the different audience segments to find the content that’s appropriate to them.

A Flash feature was used to grab attention on the home page and again promote strong benefits of using The DLS Experience. As part of the search engine optimisation process keywords were researched and placed within the site. Finally our DrumEdit content management system was used to allow the DLS team to control content themselves.

The DLS Experience Website

It’s finished, it’s live, it’s The DLS Experience!

DataDrum services used

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