BMRA (British Metals Recycling Association) are an organisation representing the £5 billion UK metal recycling sector. DataDrum were appointed to redesign and develop their website to bring it up to date.
The existing BMRA website was no longer an accurate reflection of how the majority of people were using it, therefore they required a new website that would help users find the information they wanted more easily, with a better structure and a modern design.
After reviewing user behaviour and website statistics for the website, DataDrum worked closely with BMRA to develop a revised website structure. The biggest structural shift was a move to very clearly defined sections, each of which was aimed at different segments of their wide audience. The other major change was breaking down the search result pages into a format that was easier to monitor so that traffic and usage patterns can be analysed more clearly.
The whole website was built on our DrumEdit Content Management System allowing BMRA to add and update their own content, including the page text, news, events and stolen metals alerts.
An advanced search facility was integrated into the website using a bespoke members database and postcode lookups so that end users can find the nearest relevant facilities to them. The members database was built into DrumEdit so that it could be managed by BMRA.
Visit the new website at www.recyclemetals.org and find your nearest metal recycler!
Services used
- Information Architecture
- Web design and build
- DrumEdit CMS
