branding

project info

Turf company Q Lawns have worked with DataDrum for many years. As part of a marketing review DataDrum advised Q Lawns to modernise their brand and differentiate themselves more in a competitive and price sensitive market.

Our creative team were tasked with the project of creating a new brand that said quality, tradition and trust in a modern setting. It also had to stand out from the competition.

Purple was chosen as a colour that communicated many of the brand values was also considered modern. A new Q lawns font was added to reinforce the quality and traditional attributes. The new brand has new been rolled out across the company with new literature and advertising being designed.