web design & digital marketing

project info

Doyen Medipharm are a Norfolk based manufacturer of packaging and converting machines for the medical and pharmaceutical industries. After a competitive pitch DataDrum were appointed to design and build a new website for Doyen.

the brief

Doyen required a website that produced sales enquiries and supported sales activities. The target audience are technical engineers who like to see detail and product features.

the response

One of the key strengths of our team is to understand and successfully communicate the benefits of highly technical products. The new website was to be very content rich and required a detailed structure chart to be produced before the design and build stages. The final solution involved splitting Doyen’s product range into four main areas and a strong layout that made it simple to find product benefits and information.

An important requirement from Doyen was to have control over their content, this is taken care of by our DrumEdit Content Management System. Flash animation was added to demonstrate how certain automation products worked throughout the whole process.

Services used:

• Website design and build
• DrumEdit CMS
• Flash animation