web design & digital marketing

project info

Traditional Tuscany are a niche holiday company marketing upmarket villa holidays in the Tuscany region of Italy. The target audience was geographically broad but mainly aimed at high earning couples and families who knew and loved the Tuscany area.

the brief

The website objective was to increase sales through an appealing and easy to use design. Search engine optimisation was also required in this highly competitive market.

the response

After the website structure was agreed, our Norwich based web design team built the accommodation database which was linked to a detailed property finder feature. The design used quality colours and, of course, stunning photography of the Tuscan region to grab the visitors attention.

Research was carried out to identify the best performing key words to incorporate into the website copy.

A bespoke credit card payment feature was developed for secure online booking and integrated into our DrumEdit Content Management System allowing Traditional Tuscany to manage all bookings, accommodation details and add features such as special offers and activity holidays.

www.traditionaltuscany.co.uk